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Competences
Experience
Broadcast Automation & AI Workflow Specialist
Al-Sumood Radio (FM)
2026-01 -
Designed and deployed a full‑stack automation platform for live radio programming, integrating scheduling, playout and content management. Built an AI‑powered WhatsApp assistant that handles listener queries, provides program information and escalates sensitive cases to human operators. Developed a social media publishing agent that creates posts, captions and hashtags for Instagram, WhatsApp Channel and X, with automated quality checks. Produced monthly performance dashboards tracking audience growth, engagement and content effectiveness. Created AI‑generated branding visuals to refresh the station’s on‑air identity.
Digital Media Specialist
Ministry of Defense, IT Department, Oman
2019-01 -
Integrated AI‑based graphics automation tools to streamline content creation and optimization across defense communication channels. Led multimedia teams in planning and executing high‑impact digital campaigns for radio and web platforms. Managed multi‑platform content operations, overseeing publishing schedules, audience engagement metrics and monthly performance reporting. Collaborated with IT engineers to redesign UI/UX of internal digital applications, improving usability and adoption. Coordinated cross‑departmental initiatives to align media strategy with overall defense communication objectives.
Multimedia Developer / Graphic Designer
Ministry of Defense, Oman
2007-01 - 2019-12
Designed and implemented interactive media projects that enhanced the Ministry’s digital presence and stakeholder communication. Produced promotional materials and training visuals, increasing user engagement by 30 %. Managed the official website, delivering creative solutions in collaboration with internal teams and external vendors. Utilized C#, SQL and Adobe Creative Suite to build responsive, media‑rich experiences. Provided ongoing support and updates to ensure content relevance and technical stability.
Video Editor / Graphic Designer
Oman TV
2005-01 - 2005-12
Edited and produced over 100 broadcast‑quality TV programs and promotional clips, adhering to tight deadlines and broadcast standards. Created motion graphics and TV branding elements that boosted viewer engagement by 15 %. Supported production crews with visual storytelling, editing workflows and asset management. Coordinated with directors and producers to ensure creative vision alignment. Maintained a library of reusable graphics and templates for future productions.
Langues
Arabic
fluent
English
fluent
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