B2B Sales Manager – Dakar

About the role

BURN is looking for a hands‑on B2B Sales Manager to drive the growth of its clean‑cooking appliance business in Senegal. You will spend most of your time in the market, visiting trading hubs, building relationships with wholesalers and retailers, and activating demand on the ground.

Key responsibilities

• Design, implement and manage the national sales, distribution and go‑to‑market strategy in collaboration with the B2B Strategy team in Nairobi.
• Identify, recruit and onboard wholesalers, retailers, corporations, government institutions and NGOs into BURN’s distribution network.
• Own the country B2B P&L and deliver a clear path to profitability, targeting break‑even within six months.
• Manage existing distributor relationships and co‑develop Joint Business Plans to align on sales targets and trade investment.
• Plan and execute low‑cost BTL activations and digital campaigns to generate end‑consumer demand.

Required profile

• Proven track record in FMCG or consumer‑goods trading within Senegal.
• Strong personal network among key retailers and wholesalers across major trading markets.
• Commercially minded, self‑starter with a willingness to travel extensively across the country.
• Ability to operate in a resource‑constrained environment and manage tight OPEX budgets.

Required skills

What we offer

• Opportunity to lead a high‑impact, market‑facing role in Africa’s leading clean‑cooking company.
• Exposure to cross‑border strategy teams and fast‑growing business.
• Competitive compensation package aligned with performance.