Creative Writer – Remote (Contract / Full‑time)

About the role

We are seeking a visionary Creative Writer to shape our brand voice and produce high‑conversion copy across digital channels. You will blend emotional storytelling with strategic marketing goals to engage audiences across Africa and beyond.

Key responsibilities

• Develop and maintain a consistent, captivating brand voice across website, email, social media, and newsletters.
• Write high‑quality long‑form and short‑form content, including blogs, articles, and whitepapers.
• Conceptualize and script audio‑visual content for podcasts, YouTube, TikTok, and Meta ads.
• Craft conversion‑focused ad copy and landing‑page text that drives engagement and sales.
• Research emerging cultural trends in Africa and optimise content for SEO.
• Collaborate with remote design and video teams to align written and visual assets.

Required profile

• Degree in English, Journalism, Communications, Creative Writing or equivalent experience.
• 3–5 years of professional creative writing, copywriting, or content creation experience.
• Strong personal portfolio showcasing brand storytelling and scriptwriting.
• Deep understanding of African socioeconomic landscape, pop culture, and consumer behaviour.
• Exceptional command of English with flawless grammar and proofreading skills.
• Self‑driven, highly organised and able to meet strict deadlines without constant supervision.

Required skills

• WordPress (CMS platform)
• Slack (collaboration app)
• Google Workspace (collaboration suite)
• SEO (search‑engine optimisation)
• Familiarity with digital marketing tools