Regional Sales Manager

About the role

Olam Agri, a leading global agri‑business, is seeking a Regional Sales Manager to lead its rice distribution business in Senegal. The role is responsible for driving revenue growth, expanding market share, and ensuring profitability across the region.

Key responsibilities

• Achieve regional sales targets for volume, value and margins.
• Drive secondary sales and off‑take while ensuring compliance with retailer and partner SLAs.
• Identify growth opportunities across geographies and expand outlet coverage and category penetration.
• Execute competitive pricing strategies, track price realization, schemes and discounts, and benchmark against competitors.
• Appoint, develop and manage distributors, optimizing ROI, working capital and service levels.
• Ensure reporting discipline and compliance with corporate standards.
• Collaborate with supply, sourcing, quality and global marketing teams.
• Lead, coach and motivate the sales team, set KPIs and regularly review performance.

Required profile

• 10‑15 years of FMCG/FMCD sales experience with strong general‑trade exposure.
• Proven success in distributor expansion and market development.
• Deep understanding of price‑sensitive consumer segments and retail dynamics.
• Experience working with large retailers, wholesale ecosystems or private‑label portfolios is preferred.
• Post‑graduate qualification in Management is preferred.

Required skills