Head of Performance Marketing

About the role

Jumia, a pan-African e-commerce platform, is hiring a Head of Performance Marketing (full time). The role centres on marketing analytics: measuring the return of each channel and action, identifying growth drivers and turning them into decisions on budget allocation, priorities and action plans. It leads the Paid OM, Online, CRM and JForce functions in project mode, coordinating with other departments to acquire, activate and retain customers at optimal cost.

Key responsibilities

• Monitor critical KPIs (new customers, CIR, traffic, conversion rates, CAC, GMV per channel), detect deviations and trigger corrective action plans
• Produce daily, weekly and monthly performance reports with executive summaries for the CMO and leadership, and maintain real-time dashboards with the BI team
• Validate monthly digital marketing targets, recommend budget allocation by channel profitability and run the execution plan in PMO mode
• Steer marketing and cross-functional projects, tracking scope, milestones, risks, budgets and post-closure lessons
• Lead growth initiatives in retention, reactivation, mobile app adoption and purchase frequency using A/B testing
• Manage Paid Online Marketing (Meta, Google Ads, TikTok, etc.) and organic channels (SEO, social, content, affiliates, influencers)
• Drive CRM campaigns and partner with JForce, Commercial, Operations, Logistics and Finance to optimise agents and order generation
• Run governance rituals: daily KPI pulses, weekly reviews, monthly business reviews and post-campaign retrospectives
• Own monthly new customer targets, cost per new customer, CIR compliance, cohort retention, budget adherence and mobile app order share

Required profile

• Bachelor's degree in Marketing, Business or a related field
• At least 7 years of experience in performance or digital marketing, with at least 3 years in a leadership position
• Proven track record of managing multi-channel marketing campaigns
• Strong analytical, leadership, team management and communication skills

Required skills

• Google Analytics, GA4, Meta Business Manager, Google Ads, mobile attribution platforms, Power BI, Looker Studio, SQL
• Advanced Excel or Google Sheets
• Experience with marketing analytics tools such as Google Analytics, Tableau or similar

What we offer

• A structured, entrepreneurial environment with strong impact on the African e-commerce sector
• A professional, dynamic team and opportunities for personal and professional growth