Head of Performance Marketing

About the role

Jumia, a pan-African e-commerce platform, is hiring a Head of Performance Marketing in Senegal. The role centres on marketing analytics: measuring the return of each channel and action, identifying growth drivers and turning them into decisions on budget allocation, priorities and action plans. It leads the Paid Online, Online, CRM and JForce functions in project mode, coordinating with other departments to acquire, activate and retain customers at optimal cost.

Key responsibilities

• Monitor key KPIs (new customers, CIR, traffic, conversion rates, CAC, GMV per channel), detect deviations and trigger corrective action plans
• Produce daily, weekly and monthly performance reports with executive summaries for the CMO and leadership, and maintain real-time dashboards with the BI team
• Validate monthly targets, define KPIs, recommend budget allocation by channel profitability and run the execution plan in PMO mode
• Steer marketing and cross-functional projects, tracking scope, milestones, risks, budgets and retrospectives
• Lead growth initiatives in retention, reactivation, mobile app adoption and purchase frequency using A/B testing
• Manage Paid Online Marketing (Meta, Google Ads, TikTok, etc.) and organic channels (SEO, social, content, affiliates, influencers)
• Drive CRM campaigns, partner with JForce on agent recruitment and retention, and prepare forecasts and budgets for major commercial events
• Analyse the purchase funnel, track customer cohorts, segment the database and reconcile tracking and attribution tools (GA4, Adjust, pixels)

Required profile

• Bachelor's degree in Marketing, Business or a related field
• At least 7 years of experience in performance or digital marketing, with at least 3 years in a leadership position
• Proven track record of managing multi-channel campaigns and strong leadership and communication skills

Required skills

• Google Analytics, GA4, Meta Business Manager, Google Ads, mobile attribution platforms, Power BI, Excel or Google Sheets
• Advanced Excel or Google Sheets, BI tools (Power BI, Looker Studio), working knowledge of SQL