Marketing & Sales Director for Luxury Residential Project

About the role

The company is seeking a Marketing and Sales Director to lead the commercial strategy for the high‑end CHIVA residential project in the Almadies district of Dakar. You will be responsible for driving apartment sales, positioning the development in the luxury market, and ensuring timely, profitable transactions.

Key responsibilities

• Develop and implement a comprehensive marketing plan to position the residence as a premium offering.
• Manage the sales process, including pricing strategy, reservations, and VEFA contracts.
• Oversee creation of commercial materials such as brochures, 3D visualisations, showroom displays, and the project website.
• Build and maintain a network of business introducers and partner agencies.
• Track sales performance indicators and produce regular commercial reports.
• Coordinate marketing activities with the Communication Manager.

Required profile

• Bachelor’s degree (Bac+4/5) in Marketing, Commerce or a related field.
• 5‑7 years of experience in real‑estate sales, preferably high‑end residential (VEFA).
• Strong negotiation skills and client relationship management.
• Willingness to attend client meetings and site visits.
• Professional appearance and excellent interpersonal skills.

Required skills

• Digital marketing
• CRM systems