Customer Engagement and CRM (call center) Manager
myAgro · Thiès
Job description
About the role
The Customer Engagement & CRM Manager will transform myAgro's call centre into a strategic unit that drives farmer acquisition, retention, financial planning and digital adoption across our Core and Poultry programmes.
Key responsibilities
- Lead the Customer Engagement & CRM department, overseeing ~80 agents and 5 supervisors.
- Design and execute engagement strategies for the full farmer lifecycle, from onboarding to re‑activation.
- Manage inbound and outbound call‑centre operations for current and future programmes.
- Build a high‑performing team through recruitment, coaching, performance management and continuous improvement.
- Develop and monitor KPIs, dashboards and SLAs to boost efficiency and customer experience.
- Collaborate with Product, Engineering and IT to optimise CRM tools, Kiamo, automation and digital journeys.
- Translate farmer insights into actionable recommendations for product and process enhancements.
- Oversee outsourced service providers, ensuring contractual performance and compliance.
Required profile
- Bachelor's degree in Business Administration, Marketing, Operations Management or related field (Master's a plus).
- Minimum 5 years experience in customer service, CRM or contact‑centre operations.
- At least 5 years managing large, customer‑facing teams, including supervisors.
- Proven track record managing both inbound and outbound contact‑centre activities.
- Experience with CRM platforms and contact‑centre technologies (Kiamo, Genesys, Avaya, Salesforce or equivalents).
- Strong data‑driven decision‑making using operational dashboards.
- Experience managing outsourced contact‑centre providers is an asset.
Required skills
- Kiamo
- Genesys
- Avaya
- Salesforce
What we offer
- Health insurance
- Approximately 4 weeks of paid leave
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Published 1 month ago
Expires 2 weeks from now
51 views · 0 interested
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myAgro
Thiès
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