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Customer Engagement and CRM (call center) Manager

myAgro · Thiès

🇬🇧 English
Kiamo Genesys Avaya Salesforce

Job description

About the role

The Customer Engagement & CRM Manager will transform myAgro's call centre into a strategic unit that drives farmer acquisition, retention, financial planning and digital adoption across our Core and Poultry programmes.

Key responsibilities

  • Lead the Customer Engagement & CRM department, overseeing ~80 agents and 5 supervisors.
  • Design and execute engagement strategies for the full farmer lifecycle, from onboarding to re‑activation.
  • Manage inbound and outbound call‑centre operations for current and future programmes.
  • Build a high‑performing team through recruitment, coaching, performance management and continuous improvement.
  • Develop and monitor KPIs, dashboards and SLAs to boost efficiency and customer experience.
  • Collaborate with Product, Engineering and IT to optimise CRM tools, Kiamo, automation and digital journeys.
  • Translate farmer insights into actionable recommendations for product and process enhancements.
  • Oversee outsourced service providers, ensuring contractual performance and compliance.

Required profile

  • Bachelor's degree in Business Administration, Marketing, Operations Management or related field (Master's a plus).
  • Minimum 5 years experience in customer service, CRM or contact‑centre operations.
  • At least 5 years managing large, customer‑facing teams, including supervisors.
  • Proven track record managing both inbound and outbound contact‑centre activities.
  • Experience with CRM platforms and contact‑centre technologies (Kiamo, Genesys, Avaya, Salesforce or equivalents).
  • Strong data‑driven decision‑making using operational dashboards.
  • Experience managing outsourced contact‑centre providers is an asset.

Required skills

  • Kiamo
  • Genesys
  • Avaya
  • Salesforce

What we offer

  • Health insurance
  • Approximately 4 weeks of paid leave

Questions fréquentes

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Published 1 month ago

Expires 2 weeks from now

51 views · 0 interested

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myAgro

Thiès