Digital Marketing Coordinator

About the role

Wave is on a mission to make Africa the first cashless continent. As a Digital Marketing Coordinator you will shape and execute digital campaigns that drive user acquisition, engagement and growth across multiple markets.

Key responsibilities

• Own and plan Wave’s digital marketing content calendar, aligning campaigns with business objectives.
• Manage end‑to‑end digital campaigns, from brief creation through delivery and performance measurement.
• Brief external agencies and collaborate with the Social Media Coordinator on day‑to‑day content production.
• Track, analyze and report on digital KPIs and campaign performance across all channels.
• Coordinate with internal BTL, ATL, operations and business teams to ensure campaign alignment and provide marketing support.

Required profile

• University degree or certificate in digital marketing, marketing communications or a related field.
• 5+ years of experience in digital marketing, including campaign development, delivery and results tracking.
• Proven ability to develop creative briefs independently.

Required skills

• Digital campaign planning and execution.
• Performance analysis and KPI reporting.
• Agency briefing and stakeholder coordination.

What we offer

• Competitive salary calculated with a transparent formula.
• Generous health insurance for you and dependents.
• Parental leave (26 weeks for mothers, 4 weeks for fathers) and subsidized childcare.
• Gym membership subsidies, airtime reimbursement, free meals and a modern office space.