Territory Sales Manager - Senegal

About the role

The Territory Sales Manager reports to the Channel Sales Manager or Country Manager and is responsible for achieving sales targets in the assigned area, ensuring cash reconciliation is accurate and timely, running on-ground marketing activities and handling customer and staff queries and complaints. The team usually consists of team leaders and sales agents.

Key responsibilities

• Hire, retain and motivate a disciplined, process-driven team focused on the best customer experience.
• Meet or exceed monthly sales targets (set on the 25th of each month) and communicate challenges to the team.
• Identify new locations to sell BURN products and set up sales teams there.
• Guide team leaders and agents on daily tasks, targets, forecasts, prospecting plans and routes, and give them direct access to you.
• Manage daily prospecting data, resolve rejected prospects and support coordination of customer deliveries.
• Analyze daily performance to identify knowledge gaps and provide training on sales, cash collections, product, technical and inventory topics.
• Collaborate with team leaders on a weekly activation calendar and support market activations and roadshows.
• Hold weekly touchpoints with every team leader, the top 5 and bottom 3 agents in each team, and review daily team meetings.
• Conduct surprise visits and joint field work to check compliance with sales and prospecting processes.
• Ensure team leaders reconcile cash collections and serial-number sales daily and report issues weekly to the Channel Sales Manager or Country Manager.
• Support agents with product delivery, data registration, commission disputes and personal challenges, and promote team spirit through team-building activities.
• Monitor competition in the region and feed inputs to the Regional Sales Manager on the distribution plan.
• Provide daily and weekly updates on sales, agent recruitments, customer issues and new area launches.

Required profile

• Degree or diploma in any field.
• At least 4 years of field sales experience, preferably in FMCG, solar energy, clean-cooking, telecom or TV distribution.
• Has managed a team of at least 5 skilled employees.
• Strong communication and interpersonal skills, process-oriented, organized and able to work independently.
• Fluency in French and Wolof; written and spoken English is an advantage but not required.
• Qualified female candidates encouraged to apply.