YouTube Strategist – Channel Growth & Monetization

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. In this remote, full‑time role you will shape the end‑to‑end video strategy, from concept to performance analysis, driving audience engagement and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors, ensuring each video has compelling titles, thumbnails and descriptions that maximize click‑through rates.
• Monitor key metrics (watch time, retention, CTR, subscriber growth) in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate video content across channels.
• Identify and pursue monetization options such as brand sponsorships and merchandise integrations.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio