YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, turning YouTube into a high‑performing engine for brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers and editors to create videos with strategic hooks, titles, thumbnails and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows.
• Collaborate with social media, paid ads and product marketing teams to integrate video content across channels.
• Identify and pursue monetization options, sponsorships and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics

What we offer

• Remote work flexibility
• Opportunity to shape a growing digital channel
• Collaborative cross‑functional environment