Responsable du Développement Commercial Régional

About the role

The Regional Business Development Manager will lead Libellule Senteurs' commercial activities across existing West African markets and drive expansion into new Central African territories. Reporting directly to the Founder/CEO, the role combines B2B client portfolio growth, team leadership, and stock coordination to support the premium fragrance brand’s regional ambitions.

Key responsibilities

• Develop and retain a B2B client portfolio including hotels, corporations, banks, luxury residences, spas, and retail spaces.
• Prospect and acquire new key accounts in current and target markets.
• Negotiate framework contracts and corporate partnership agreements.
• Lead market entry projects in new West and Central African countries, conducting field studies and identifying local partners.
• Recruit, coach, and manage local sales teams, set targets and monitor performance.
• Oversee stock availability of diffusers and scented refills, coordinating with logistics to anticipate supply needs.
• Provide regular reporting on sales performance, stock levels, and market opportunities.

Required profile

• Proven experience in B2B sales and business development, preferably within the hospitality or premium consumer goods sector.
• Demonstrated ability to lead and motivate sales teams across multiple countries.
• Strong understanding of West and Central African market dynamics.
• Excellent negotiation and contract management skills.
• Willingness to travel frequently to Dakar, Abidjan and new market locations.

Required skills

What we offer

• Competitive fixed salary plus performance‑based variable compensation.
• Opportunity to shape the brand’s regional growth strategy.
• Regular travel across West and Central Africa.
• Dynamic work environment within a premium fragrance company.